PPC Advertising & Google Adwords

PPC Advertising & Google Adwords

What is PPC (Pay Per Click) ?

Pay-per-click (PPC) also known as cost per click marketing (CPC) marketing scheme is actually advertising over the internet where advertisers pay the publisher when their ad is clicked by the onlookers. In PPC marketing your ads are visible on other social websites like face book, e-commerce websites and if the user clicks on it the advertiser has to pay for each click.

The aim behind it is to ride more and more traffic to your website and generate more leads. It is absolutely an incredible tool for marketing personnel who are willing to invest and get a good traffic to their site leading to sales.