In the modern age, people spend a lot of time online. As you can see from the above graph, the amount of time we spend online has doubled since 2014. While some may go online for basic entertainment, such as scrolling through their Instagram or Facebook profiles, others will go on for more professional purposes with more professional web design.
When searching for a product or service that you need, you should always go to an official website or social media page to find out more about a specific business.
However, if that business does not have their own website or social media profile set up already, how will you know how to find them? It’s clear that there are plenty of consumers looking for certain businesses online – but unless those businesses make themselves easy to find (via web design services), those customers won’t be able to do so.
Better first impressions lead to more customers.
You only get one chance at a first impression, and you only have about eight seconds to make it. In the online world, that’s exactly how long you have to convince someone that your website is worth their time.
It can be challenging: the average internet user sees hundreds of ads every single day, but less than half of those will ever be looked at for more than two seconds.
That’s why making sure your website’s design puts your company’s best foot forward is so important. The way your website looks and feels when someone visits it plays a major role in whether or not they’ll stay on it; if they’re turned off by its appearance, they’ll exit immediately and move on to something else.
So how can you tell if your current website design needs an update? A few ways to figure this out include:
Listening to feedback from customers about what they do and don’t like about your site
Checking out some competitor sites to see what you think works well for them (and what doesn’t)
Seeing if there are any areas on the site where you feel something just isn’t working or looks “off”. If you’re unsure if any changes need to be made, there are online companies that provide web design services who can help evaluate the effectiveness of your site before recommending ways how it could be improved!
It can set you apart from other businesses.
A website is a representation of your business brand. It’s how you show the rest of the world who you are as a company. And if you want your website to stand out from your competitors, you need to create an original design that can’t be found anywhere else on the internet.
There are many ways to do this. You can start by creating something unique that no other company has done before: maybe by changing up the typical web design layout or adding in new features like slideshows or animation effects for the user experience (UX). Or perhaps it’s using colors and fonts that aren’t commonly found on websites in general.
Whatever it is, make sure your website stands out from other websites without being too distracting so people can focus their attention where they should: your content!
A good website can increase your credibility and expertise.
We all have to get our groceries from somewhere, and in the modern era, that means we need the internet. Whether you’re searching for a local hardware store or your favorite sandwich shop, an online presence is what makes your business visible.
It doesn’t matter if you sell shoes at a brick-and-mortar location or offer life coaching via Zoom—you simply can’t thrive without a website.
Still not convinced? Here are five convincing reasons why you need web design services as part of your marketing strategy.
Web design is about so much more than what people see—it’s about getting things done.
Web design is, in its most basic form, a way of presenting the information on your website in a way that’s easy to read and understand. But it’s also about:
These elements all come together to ensure that your website does what you need it to do.
A website is a necessity for most businesses today, so it pays to get it done right.
And if you plan on building your career as a web design expert, you’re going to need to have a website built for yourself. It’s kind of like having a resume on the internet, when you’re trying to recruit new clients and make yourself more attractive.
While there are tons of websites out there that can be useful for people searching for Web Designers in Columbus, OH, it’s important to get one done that works well and doesn’t cause search engines to penalize your website.
At SBSdigital we take pride in ourselves in building websites that not only work well but are also beautiful. We’ll help you understand how the features of your site will impact visitors, and picture-perfect layouts that look great on tiny desktops as well as on laptop screens (that last one might just be a personal preference).
We’ll teach you everything from web standards that put visitors at ease (such as SSL certificates) all the way through coding and designing features specific to the needs of your business.
Are you a beginner in SEO Field ? Ideas in Blog post include why we need SEO and what is the real definition of SEO.
What is SEO?
Let’s look at the real definition of SEO…
Search engine optimization (SEO) is the process of improving your website to help you achieve higher rankings in search engines like Google and Bing.
When we say “higher rankings,” we mean appearing on the first page of a given search query, as it’s been proven that only 2% of people click beyond the first page.
So let’s break it down:
The goal is to get a high ranking on SERPs.
We need to optimize content so that web crawlers can understand them better, thereby increasing our chances for ranking higher.
There are many ways to do this, such as using keywords, optimizing meta tags and descriptions, backlinking and getting social media mentions from influencers with large followings.
Other methods include using PPC ads, content marketing strategies and email marketing campaigns to influence other websites into putting up links that lead back to your site. These techniques fall under off-site optimization whereas keyword research, meta tags and descriptions are ways that belong under on-site optimization.
What is SEO and How Does it Work?
What is SEO and How Does it Work?
Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.
Let’s break that down even further:
When it comes to SEO, there’s you, the search engine, and the searcher. If you have an article about how to make vegan lasagna, you want the search engine (which, in 90% of all cases, is Google) to show it as a top result to anyone who searches for the phrase “vegan lasagna.”
SEO is the magic you have to perform on your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword.
SEO Tools to Help Your Search Rankings
When first beginning your SEO journey, you’ll need to familiarize yourself with the following tools to get started:
Ahrefs: This tool is extremely important for your SEO success because it allows you to see the keywords that other websites in your industry are ranking for. I recommend setting up a free account so you can get good keyword ideas and research competitors in your niche.
Google Search Console: This is a tool that helps you monitor how well or poorly Google views your website. You can also see what keywords people are using to find you via organic search. To set up this tool, simply go here and follow the directions on screen.
Bing Webmaster Tools: While many people don’t think about Bing when considering search engines, it’s still one of the largest providers of web traffic worldwide! In fact, over 20% of all U.S.-based searches come from Bing — so it’s definitely an opportunity worth exploring. You can get started by going here and setting up an account.
How to Use Anchor Text, Link Building and Internal Links
Next up, we have anchor text. Anchor text (also called a hyperlink in HTML) is the clickable piece of text that redirects you to another location on the web when clicked. It’s also typically underlined or otherwise highlighted to indicate that it’s clickable—though this isn’t always so, as you can see in these examples which lack underlines:
fountain | Tahiti | strawberry
Anchor text is useful because it allows readers to instantly access other websites they may be interested in visiting. Because of how easy and convenient it is, anchor text has become an important part of SEO optimization for many sites—in fact, Google uses this very principle in its own search engine results pages (SERPs). When you search for “SEO 101,” Google displays a list of relevant articles related to your topic as well as their respective links, with each link consisting of its own set of anchor text:
Beginner’s Guide to SEO [Search Engine Journal]
SEO 101: How Search Engine Optimization Really Works [Neil Patel]
Search Engine Optimization Starter Guide [Google]
How Google’s Algorithm Impacts SEO
When a user types a search query into the Google search bar, Google’s algorithm uses hundreds of different factors to decide which search results are displayed. Here’s the Google Search Ranking Factors’ infographic that explains all major ranking signals used by Google today.
The algorithm is updated frequently, so it can be challenging for SEOs to keep up with the changes. However, there are some aspects of the algorithm that have remained relatively constant over time. Take a look at this video for an overview of how the algorithm works:
SEO vs SEM vs PPC, What’s the Difference?
Search engine optimization (SEO) and search engine marketing (SEM) are often confused with one another. While SEM strategy includes SEO tactics, it also includes other search marketing tactics such as paid search ads.
So what is the difference between SEM vs. SEO? To answer that, let’s first understand how search engines work.
When a user enters a query in a search engine using keywords, the search engine examines all of the pages in its index and creates a list of results that it considers relevant to the user’s query based on relevance and popularity.
Page relevance is determined by the content on the page, and website popularity is measured by analyzing factors such as links from other websites and social media engagement. These factors come together to create your website’s ranking in organic results.
While this process can be relatively simple for some businesses with straightforward targeting needs, others will require more time to develop their SEM strategy before launching their campaign….
SEO optimization is the beginning of your digital marketing journey.
What is SEO
SEO is the foundation of your digital marketing strategy. It’s a long-term investment that will serve as the pillar for all other digital marketing activities, including social media campaigns and paid ads.
Like most forms of marketing, SEO requires ongoing maintenance to achieve results. As search engines continue to evolve their algorithms and users’ behaviors change, businesses need to maintain and optimize their website for proper performance.
Finding new ways to improve your website requires you to look into every facet of your business from a holistic perspective, which can be daunting at first if you don’t have an idea where to start. Thankfully, there are various ways you can begin optimizing your website in no time at all!
To know more such blogs regarding SEO, check out SBS Digital (www.sbsdigital.in). We are a team of young and creative people skilled in different fields helping Businesses grow. Our dedicated team will fully meet your business needs. We make sure you achieve all your goals as a business, whether it is a new or old one. Do follow us on Instagram and Facebook at Sbsdigital.
Do you know what you need to be visible in the digital marketing arena and why social media is important?
The answer is simple—you need a reliable partner that can provide you with everything you need.
A partner like SBS Digital. We have a team of very talented people who are more than capable of handling your digital needs:
• Social media management and strategy
• Search engine optimization services
• Pay-per-click management
• Graphic design services for your website or social media pages
SBS Digital is a leading Digital Marketing Company in India provides digital marketing services like Social Media Marketing, Search Engine Optimization, Pay Per Click Advertising and Graphic Designs.
With over three years of experience, we have been successful in delivering our services to many of the reputed companies in the industry.
Our services include SMM, SEO, PPC, Google Ads and Graphic designs. These are the core service areas of our firm and we deliver them with perfection. We understand that such a diverse and vast range of services might be confusing for a customer. Therefore, we provide them with a single source solution for all their digital requirements. Our experienced team ensures that the customer gets only the best from us.
We follow a stringent process when it comes to servicing our customers. We always keep an eye on the latest trends in technology.
The team has developed expertise in different areas and they use this expertise to deliver their solutions at par with the best practices globally. All these ensure that you get the most cost-effective solutions at your doorstep.
We believe in providing quality service to each and every customer that comes to us for help. We have achieved this by maintaining transparency between us and our customers throughout our business relationship. Our professional approach has helped us build strong bonds with our customers across industries like real estate, pharma,
Your website doesn’t have an SSL certificate. SEO mistakes you should avoid.
One reason could be that your site doesn’t have an SSL certificate (HTTPS). HTTPS is not a new standard but it has become increasingly important in the last few years. In August 2014, Google announced that HTTPS would be a ranking signal.
As you can see from this chart on MOZ, the percentage of websites using HTTPS as opposed to HTTP has been steadily increasing since October 2014.
Google’s initiative to move the web towards HTTPS is part of its commitment to giving users more secure browsing experiences. Typically, websites with an SSL certificate will use this protocol signified by a green “Secure” tag in the browser search bar and a padlock icon:
By securing their sites, companies are also making sure that their visitors’ personal information isn’t vulnerable to hackers or other malicious attackers (who can steal credit card numbers and other private information), and protecting themselves from being penalized by Google on mobile searches (when Chrome displays a “Not secure” warning label next to sites without SSL certificates).
In some cases you may need to purchase an SSL certificate from your hosting provider but there are also plenty of free solutions out there like Let’s Encrypt!
The process for installing one varies depending on what platform you’re using for your website builder so if you need help implementing one, ask your developer or hosting provider for instructions (or reach out to us at email@example.com).
You aren’t mobile-friendly.
When you’ve been in the SEO game as long as I have, you start to notice some patterns in what makes a site rank well and what doesn’t. One of the most common mistakes that I see businesses making is that they are not catering their websites for mobile devices.
Think about it: how often do you browse sites on your phone compared to your desktop? Google’s mobile-first index means that it uses the mobile version of a site to index its content, so if your website isn’t optimized for mobile, then search engines won’t be able to crawl and understand your pages properly.
This can lead to lower rankings and reduced traffic. Moreover, if users view your website on their phones or tablets and don’t enjoy their experience because of slow load times or small text, they’re less likely to purchase products or services from you.
Thankfully, Google offers up an easy way to test whether your site is mobile-friendly! Just go here [https://search.google.com/test/mobile-friendly], enter your URL, click “Test URL”, wait a few seconds while Google crawls your page…and voilà!
You will instantly find out whether there are any issues with how users access and interact with your site on their phones or tablets. If it says “page is not mobile-friendly”, then don’t panic—all hope is not lost!
Follow the checklist [https://developers.google.com/search/mobile-sites/get-started] from Google’s Developers Site (specifically the section titled “Learn how to improve this score”) for an explanation of each error code as well as ways you can fix them so users can have a better experience when visiting from their smartphones or tablets!
You don’t optimize for user intent.
Another mistake is to not optimize for user intent.
User intent is basically the reason why a user performs a search query. Consider the following example: [“How do I write good copy?”] It’s pretty clear that the user who searched this question has some sort of issue, and they need help. They’re looking for information on how to write something themselves.
This type of query would be considered the [informational intent].
In contrast, someone might search [“Content Writer”] or [“Copywriter”], and their intention could be different.
They could be an employer looking to hire a writer, or maybe they are looking for someone else’s contact info as a reference for finding other writers in their area. This type of intent would be considered [transactional intent].
In order to avoid making this mistake, it’s important that you know how to identify user intent in your keyword research from the start so you can cater your content accordingly. But how exactly do you do that?
You aren’t optimizing your meta description, title tags and URLs correctly
Leveraging keywords in your page’s title tags, meta descriptions and URLs is a great way to tell search engines what your pages are about. This can make it easier for people to find you online.
When creating content, you want to ensure that your title tag, meta description and URL include the keywords that you’re trying to rank for.
You also want to keep these elements within the guidelines that search engines have set. For example:
Title tags should be 50-60 characters or less
Meta descriptions should be 150-160 characters or less
URLs should be short, descriptive and keyword dense
URLs should be lowercase
URLs should contain dashes and not underscores
You’re not diversifying your keywords.
In the SEO world, we like to talk about being “audience-aware” and “search engine-aware,” meaning that your content should appeal to both human readers and search engines.
Writing naturally with a diverse set of keywords is one of the best ways to be thoughtful about both audiences.
What’s more, using a diverse keyword list is good for readers because it makes your website more interesting and readable. Plus, it keeps you from using the same words over and over again.
So how do you diversify? First, think long-tail instead of head keywords. Head keywords are one or two words (e.g., “SEO”), while long-tail keywords are four or five—or even longer (e.g., “best practices for local SEO companies”).
For most businesses, it’s easier to rank for long-tail keywords than head ones because there’s less competition for those specific searches.
A tool like Google’s Keyword Planner can help you find the right mix of long-tail keywords that are relevant to your business but aren’t so competitive that they’re impossible to rank for on Google—which will ultimately help you reach more people searching online and get them interested in what you have to offer as a business owner.
Once you’ve found some relevant long-tail key phrases, use them throughout your website—in different places so as not to repeat yourself too much and confuse readers or users who may be skimming through different pages on your site quickly on their mobile devices rather than reading every word from beginning to end (although we hope they do!)
You’re not optimizing your images.
If you’re one of those people who feels like SEO is complicated, maybe you should take a cue from Google and start with images.
It’s easy to forget that images are the main thing that search engines use to figure out what content on your site is the most relevant and important to those searching. And when it comes to your Google-optimized website, the first place they go is images.
There’s nothing wrong with not caring about SEO. The problem is that you shouldn’t rely solely on search engine optimization (SEO) when it comes down to making a decision about which web page should be at the top of a search engine results page (SERP).
If a particular image has no relevance to users, there’s a good chance that other information in your post will do far more for them.
You’re using the wrong types of keywords.
One of the most frequent mistakes we see when it comes to SEO is how people approach keyword research. It’s absolutely crucial that you use keywords in your content, but you need to make sure they are the correct kind.
When it comes to keywords, those with low competition and high search volume can be extremely valuable, but they are also very hard to rank for. If you are going after such a keyword, it’s probably best if your site has some authority behind it first or if you have a paid campaign running at the same time.
You can use Adwords Keyword Planner tool (or any other) and set up filters based on search volume and competition level until you get what you want. For example:
You’re only focusing on page rather than domain authority.
You’re only focusing on page rather than domain authority.
Before you freak out about having to start from scratch, don’t worry!
This isn’t a suggestion to abandon what you have and start over. The goal here is to understand where the rankings come from and how they work so that you can make sure you are using your resources properly.
Often I like to think of SEO as a game of poker: you’re playing against thousands of other players, all fighting for their piece of the pie, but only one will take home the pot (the number 1 ranking spot). So if everyone else is spending time on their pages, why not use that opportunity to go after something more valuable like getting backlinks or improving your domain authority?
Your internal links are broken or nonexistent.
Mistake #4: Your internal links are broken or nonexistent.
Failure to include internal links is a common problem among businesses new to the world of SEO, but it’s also one you can fix quickly. If you don’t have any other way to link relevant content on your site, consider adding a sidebar with a list of links (and yes, this should be included in a mobile-friendly version of your page as well). On the other hand, if you already have internal links on your site but they’re broken or outdated, it’s important that you clean up and update them (or eliminate them completely if they’re no longer useful or relevant to the content). Broken internal links can be frustrating for users trying to navigate your site while also negatively affecting your SEO and overall credibility. There are several plugins that help keep track of these issues, so take advantage of them!
Your business doesn’t have a Google My Business page or Yelp page.
If your business doesn’t have an active Google My Business page, you’re missing out on a lot of local customers. When someone searches for a business related to yours in Google, the results that pop up are not just there by chance. Depending on where the searcher is located, Google will show a map with three businesses highlighted near the searcher’s location. Yours should be one of those three!
To get started, create a free Google My Business profile here: https://www.google.com/business/. Make sure to fill out all information and include photos showing off your business and products or services offered by your company. Also, make sure to add keywords relevant to what you do in your description so that people searching for those things can find you easier!
Once you have created an account on Google My Business, it’s time to optimize it for search engines! This means using relevant keywords throughout all sections including titles and descriptions as well as making sure that any photos uploaded have alt text assigned which describes them (you can do this under “Photos”). To get started with optimizing your GMB profile go here: https://support.google.com/business/answer/7091?hl=en-GB&ref_topic=4564335
If you need a website or have one that is not doing as well as you think it could, we can help. Our company has the tools and knowledge to help your website reach its full potential. We offer many different services such as: Search Engine Optimisation (SEO), Paid Search Marketing (PPC), Content Marketing, Social Media Management and more! With over 15 years of experience in Digital marketing we will work with you to design a custom strategy for success on any platform or budget.
We have helped thousands of businesses around the world achieve their goals through our proven methods of getting their websites ranked higher in Google searches while also increasing traffic flow & conversion rates by up to 400% within months after implementation! Contact us today to learn how we can help your business grow online today!
The first step in SEO is making sure that your website is technically well optimized(On page seo), which involves tasks like optimizing the title tags, meta descriptions and header tags.
The first step in SEO is making sure that your website is technically well optimized, which involves tasks like optimizing the title tags, meta descriptions and header tags.
The title tag is a HTML element that specifies the title of a web page. The title appears in three main places: browsers, search engine results pages (SERPs) and external websites. Optimizing your page titles is one of the most important aspects to any SEO strategy.
The page title should be clear, concise and contain keywords related to what a searcher would type when trying to find information on that topic. It should not be more than 70 characters long. If the text is longer than that, search engines will only display the first 70 characters. The tag always goes between the opening and closing tags within your HTML code.
The second step in SEO is to create a link-building strategy.
Link building is an important part of SEO. There are two main ways to build links: Buying them or Getting them naturally.
There are some pretty obvious problems with buying links, for example Google’s Link Schemes guidelines very clearly state that “Buying or selling links that pass PageRank” is against their guidelines and will result in a penalty. So it’s best to avoid buying links.
Getting natural links is hard work, and not something that happens overnight. Creating content which other people want to link to takes time and effort, but the results can be worth it if you do a good job of it.
More links = more trust from the search engine point of view.
Search engines are constantly working to improve the experience for their users.
Google uses an algorithm called Pagerank to tell how many pages point to your page and how important those pages are.
The more websites that link to your website, the more “Google juice” passes through your site and the higher you will rank in search results.
The amount of traffic a website generates is directly related to its position on the search engines.
It can be really hard to build links organically, which means by building links naturally without paying for them. Your competitors are probably paying for links.
Backlinks are very important to your website’s search engine optimization (SEO) value. For example, if you have a blog about dogs and you post links to it on websites that have to do with dogs, then your website will be considered more relevant in searches for keywords like “dog”, “dog food”, “dog treats”, etc. than if there were no such links at all. This means that when someone types one of these words into Google’s search bar, they may find your site first instead of your competitor’s! In order to get backlinks naturally or for free, you may need some time invested in building relationships with other websites who are willing to link back to yours. If this sounds like too much effort for you though, don’t worry about it – there are many ways around this problem!
It can be really hard to build links organically, which means by building links naturally without paying for them. Your competitors are probably paying for links so they rank higher than you in search engines. In fact, most businesses spend money on advertising in order to get their name out there and attract more customers which is how so many people know them. For example, a lot of people know McDonalds even if they’ve never eaten there before: because it advertises itself well enough that people see their logo everywhere!
Google does NOT penalize you for paid links, but it does not count them toward your rankings as much as it does organic or natural links.
Paid links are a great way to build your audience and boost your SEO, but you’re not going to get much benefit from them if your website isn’t up to snuff. This is because paid links work best on sites that already have good content, high traffic and solid SEO.
If you haven’t invested in any of these areas yet, it may be a better idea to focus on one of those aspects before paying for links. Paid links can help you build your audience and improve your site’s ranking faster than organic linking, so make sure the rest of your website is ready for the influx of new visitors.
There are two different types of backlinks: dofollow and nofollow.
There are two different types of backlinks: dofollow and nofollow.
I link to sources that I trust and recommend to you guys all the time on my blog. Unfortunately, because my blog is so new, these don’t count as “juice” since they’re nofollowed (i.e., they don’t pass the source’s trustworthiness to me). With time, these will become dofollow links & will help me rank better in searches!
A link from a source that Google trusts is worth more than the same link from a site that’s not trusted. In fact, the more trusted the source of your backlink, the more valuable it is to your SEO!
For example, if you own a website about marketing and browsing through search results on Google comes across my blog—even though I’m new and don’t have very much traffic—Google has seen me fit to rank pretty high. This means they trust me (or think they should).
If you linked to one of my posts on your marketing website, it would be far more valuable than if some random person who’d never been heard of before created their own little blog and is linked to me. That’s why I link out to websites like Neil Patel or HubSpot whenever I can; because these sites have authority and clout in their respective industries. On page and Off page activities are really key indicators about how your page performs over the internet. For more such blogs in and around SEO, Check out SBS Digital ( www.sbsdigital.in ). We are a team of young and creative people skilled in different fields helping Businesses grow . Our dedicated team will fully meet your business needs. We make sure you achieve all your goals as a business whether it is a new or old one. Do follow us on Instagram and Facebook at Sbs digital and get the best content.
We have listed the 10 best digital marketing agencies in India that serve blogger friendly content. The list was made based on the popular demand of my blog readers so that they can get an idea of choosing the right agency according to their demands and requirements.
All the 10 agencies are pretty good, experienced and have been serving more than 50+ clients every month. They are best in this space and help businesses to grow online. You just need to choose which one is suitable for your needs.
There might be many more agencies present in this space, but these are not up-to-the-mark as per my knowledge. If you know any such other agency that can help bloggers, let me know through comments below so that I can add those too in future updates of this post.
Takeaways from this blog on Blogger Friendly Digital Marketing Agencies in India
This list covers all the digital marketing agencies in India. Each agency listed here is blogger friendly and offers a vast range of services for you to choose from and get your work done.
Many of these agencies also offer traditional marketing services along with various other advertising services to help you build your brand.
Some of the best digital marketing agencies on this list are Digitally Inspired Media, Echovme, Social Beat, WATConsult, FoxyMoron and Social Wavelength.
To select an agency from this list you should keep in mind that each agency has a different set of expertise and thus a different set of results will be guaranteed by them.
You can contact these agencies by visiting their websites or by emailing them with your requirements and they will get back to you at the earliest.
You can ask these agencies to create content for your blogs based on keywords provided by you, or ask them to optimize your content as per search engine algorithms so that it ranks higher in Google search engine. This will increase traffic on your blog and eventually increase revenue generated through ads placed thereon.
Choose the best Digital Marketing agency for your blog.
How to choose the best digital marketing agency for your blog:
Select based on your needs.
Select based on your budget.
Select based on your expertise.
Select based on your blog type.
Select based on your blog niche.
Select based on your blog audience.
Select based on your blog traffic.
Select based on your blog goals.
For more such content regarding Digital Marketing, Check out SBS Digital ( www.sbsdigital.in ). We are a team of young and creative people skilled in different fields helping Businesses grow . Our dedicated team will fully meet your business needs. We make sure you achieve all your goals as a business whether it is a new or old one. Do follow us on Instagram and Facebook at Sbs digital and get the best content.
A blog about the various ads that work on facebook and the best practices.
Sponsored posts on Facebook: This is when an individual or a page shares a post and pays Facebook to promote it to people that are either not following the page or are.
Facebook rolled out a new advertising feature that allows brands to promote posts through their News Feed. While previously only available to pages, the feature is now also available for individuals who have friends on Facebook and want to promote their personal posts.
Sponsored posts allow you to reach an audience beyond your followers or friends list—this audience could be people who are similar or connected to your current connections. You can also choose to target a custom group of people based on location, interests, demographics, and other factors.
Boosted posts appear in the mobile and desktop news feeds of the people you’ve targeted and in the right column of Facebook on desktop. They include social context, showing the names of friends who have liked it, shared it or commented on it prior to them being promoted (see image below).
Website Clicks Ad: These ads lead people directly to your landing page.
Website clicks ad is an ideal ad type for businesses that want to drive sales from their Facebook campaigns.
This ad type is great for businesses that already have a steady flow of traffic on their website and can make use of an additional social media platform to direct more people to the business’s website.
This is also the ideal ad type to use if your website is well optimized since you are driving people directly to your landing page, which means they are likely going to be in your purchase funnel.
However, this may not be the best option if you are just starting out and your web pages aren’t properly set up yet.
Brand Awareness Adverts: This is when an individual or a company wishes to reach a massive number of people with their message.
Brand awareness adverts are used by individuals and companies to reach a massive number of people with their message. This can be done in a variety of ways, including Facebook page likes, post engagements and event responses. There are many benefits of using brand awareness adverts, including being able to target your audience based on their interests and interactions with your page or posts. However, this type of advert is generally quite expensive per impression and tends to have low click-through rates.
App Install Ads: You can pay for app installs through Facebook ads.
The second type of ads is app install ads. We all know that Facebook has a global reach, and there are millions who use the platform every day. This is why many advertisers opt for app install ads as they have a global reach and can target specific individuals.
The first thing you need to do to advertise on Facebook is to list your business on facebook and get your page verified by Facebook. You also have to add your tracking pixel from Facebook onto your website so that you can track the number of views and installs that were generated through this ad campaign run by you on facebook.
Facebook gives you two options: one is pay per click, i.e., where you only pay if someone clicks on the ad and visits your site, or pay per install ,i.e., where you only pay if someone installs the app after clicking on it or otherwise being directed there through an ad viewed on Facebook or Instagram (because these ads are displayed across both platforms).
After this step, you also need to select what type of people you want to target with your ad campaign – let’s say whether you would like it displayed in front of women between ages 20-45 who live in the UK or USA, young men between 18-24 who live in Brazil, etc. You can also target based on interests such as – fans of Barcelona FC (Football Club for those not familiar). The final step would include selecting the budget amount that you’re willing to spend for this campaign.
Store Visits Ads: These ads work best for brick-and-mortar businesses whose goal is to get people into their stores.
Store Visits Ads: These ads work best for brick-and-mortar businesses whose goal is to get people into their stores.
Use location targeting to reach people in a specific area.
Use call-to-action buttons like “Get Directions” or “Call Now” and include the address of your business in the ad.
Make sure your business location is accurate so that potential customers can find you when they get there.
Measure how effective your ad is by tracking store visits using Facebook’s attribution tool Pixel or an app like Foursquare Swarm, which will show you how many visitors came from social media.
Leads Ads: Lead ads are used to gather contact information from potential customers. The form gathers the information you want and then sends it directly to your business without the person ever having to leave Facebook.
When you need to collect information from your audience, lead ads are a great way to get what you need. Lead ads allow you to gather data such as email addresses, contact information, names, phone numbers, and even demographic information.
The benefit of using this type of ad is that the lead form can be pre-filled with the users Facebook profile information. This means that people don’t have to take the extra step in filling out their contact info or answering any questions that you may have. It also allows for an easy and seamless experience for the user. Win-win!
There are different kinds of ads that can be run on Facebook, ideally you should choose the one which aligns with your goals!
There are different kinds of ads that can be run on facebook, ideally you should choose the one which aligns with your goals. Choosing the right ad depends on your objectives, there is a different ad for every objective. The ad you choose depends on your objective. Some ads will not work for certain objectives.
Contact Sbs Digital for best Social media marketing services
These are some of the best practices that one must follow to create a perfect Facebook ad campaign:
The targeting of the audience is essential for a good ROI and performance.
It is important to calculate your cost per click appropriately.
It is important to assign an appropriate budget for your Facebook ad campaigns
The Call-To-Action (CTA) has to be in place so that it encourages users to take action.
The creatives have to be engaging and also have an aesthetically appealing look and feel so that they can attract maximum attention from the users in less time span.
A/B testing on the ads content and visuals will help you understand which is working best for you, and therefore, this way you can get maximum insights about what works best for you in terms of approach, product type, services, etc., that should go into your Facebook ad campaign without any fail.
Create Original Content with these Tips to Master SEO
Creating original content for your website is another effective way to rank higher in search engines. Google looks for fresh, unique content, so the more of it you have on your website, the better your chances of achieving page one results. It’s important to understand that plagiarism is not an option when it comes to building original content for your site.
Google has algorithms in place that make sure there aren’t duplicate versions of web pages out there, and if you violate these rules you can suffer consequences such as penalties and being excluded from search engine indexes altogether.
This doesn’t mean you can’t take ideas from other sources that are available online—you just need to be certain you’re creating something original. If you’re wondering how to distinguish between what’s copied and what’s original, I recommend making a checklist of items that are used to create new content on your site.
For example, consider how often the item is posted on a website; where it came from; whether it was previously published somewhere else (like by yourself), or if it was taken directly from another source; if there’s attribution associated with the item (if so, where does it come from?).
If you want even more help making sure you’re producing original content for your site, use Copyscape (copyscape.com) to ensure that no one else has published this same article before yours.
Use More Than One Keyword
In order to boost your rankings on search engines, your pages will need more than one keyword placement. In fact, aiming for over two-hundred keywords per page is a good idea. Semantic and long-tail keywords can help you in your optimization efforts because they provide context to the average searcher.
When you’re trying to determine what keywords should be placed on which pages, think like a user. Remember that the goal of search engine optimization is to make your website easy for people to find.
If it’s too difficult for users to navigate and have an enjoyable experience, Google won’t rank it highly in its results page.
Remember not to stuff too many keywords onto a single page, though! You should only use each keyword once or twice (or four times at most).
Try putting them in front of an audience or running them through an algorithm that evaluates readability before committing as well; this will tell you if there are any issues with using them as search terms.
Optimize Your Meta Titles and Descriptions
Keep your meta titles under 60 characters.
Meta titles tell search engines what your page is about.
Keep your meta descriptions to 150 characters or less.
Meta descriptions should provide more information about the contents of the web page, so they should be written in a way that convinces users to click on your link above others.
It might be tempting to stuff as many keywords as you can into your meta title and description, but that’s a bad idea.
Improve Your Load Time
Make sure your images are reasonably sized.
Use a content delivery network.
Reduce server response time.
Improve server processing time. It’s a good idea to have your hosting company help you with this one so you don’t break anything else in the process.
Use caching plugins on your site
Develop a Mobile-Friendly Site
Mobile-friendliness is about more than just access to your website. A mobile site can help boost SEO rankings, and is essential for the growing number of people who mostly or exclusively browse on their phones.
So what exactly makes a site mobile-friendly? Certain features are required to be eligible:
Viewport: The viewport should automatically size itself to fit the device it’s being viewed on.
Content sizing: Text should be readable without zooming or pinching, and links need to be spaced out so they don’t overlap.
Readability: Your content needs to be easy to read on small screens, which means that any images will need to resize accordingly.
If you’re using a responsive design—a design that reformats pages for mobile use—the good news is you probably have all of these covered already, since it’s the standard for most website-building tools like Squarespace and Wix. But if your site has a separate mobile version, double check that each of these points are covered. If not, speak with your developer about making improvements.
Target Your Content to Your Audience
In the realm of SEO, it is often said that not all traffic is good traffic. For example, if you own a bakery in downtown Toronto and your website is getting tons of hits from people searching for bakeries in Winnipeg, Manitoba (over 2000 kilometres away), this won’t be much help to you.
The key is to generate traffic from people who are actually interested in what your business has to offer.
This process starts with knowing your audience. If you are able to identify the kinds of people who would be interested in your product or service, then you can make sure that your website is optimized for keywords and phrases related to their needs.
If a site visitor does happen upon your page through other means, they will have at least some context for what they’re viewing (i.e., “Oh! This is about bakeries!”).
Tools like Google Trends can help give you an idea of what people are currently searching for online (it’s currently showing high interest levels for topics like “social distancing” and “coronavirus updates”). Similarly, Google Analytics will tell you which keywords or phrases visitors have entered when looking up information on their search engine—and many other elements related to how they found their way there in the first place!
By using these resources wisely, it becomes easier than ever before to know exactly where your target audience stands; this allows marketers across all industries tailor their content accordingly without wasting any money on needless advertising campaigns.
Take Advantage of Local SEO
Before you begin optimizing your site for local SEO, it’s important to define the problem you’re facing and to set your goals. This will help inform the rest of your strategy, so it’s useful to do right at the beginning.
What is the problem you’re trying to solve?
Is it a lack of traffic?
No one is buying what you’re selling?
Poor engagement on social media?
Or maybe none of those?
Whatever it is, defining the problem will make it easier for you to find ways to meet specific needs—and then develop concrete goals based on those needs.
That said, don’t worry about what other people’s problems or goals are! It might be tempting to try and solve all the problems you see in one go, but that can quickly become overwhelming. Try not to be tempted by others’ successes; setting ambitious or unrealistic goals will just make things harder for yourself in the long run. You don’t need a perfect score; an 80% improvement is better than nothing!
Check for Broken Links
Broken links are a common and frustrating problem for users of your website, but they can also impact your rankings. When a user clicks on a link and receives an error message, they will likely be irritated. If this happens too often, they may choose to leave your page altogether.
This will increase your bounce rate, which could negatively affect how search engines rank your site in their results pages.
The good news is that broken links are fairly easy to fix. Sites such as BrokenLinkCheck offer free tools for checking sites for broken links, and most content management systems will allow you to manage the links on your site with little difficulty once you’ve found them.
Get Started with Blogging
In a nutshell, blogging is the simplest and easiest way to add new content to your site.
Sure, you can do this through other types of content, but blogs are the bread and butter (and deliver the most traffic) for many SEO pros.
Blogging has a positive impact on SEO because it demonstrates that you’re an industry leader with something important to share. It gives Google signals that your company is keeping up with the latest trends and will help show you as an influencer in your space.
Additionally, blogging builds trust with your audience by showing them that you are there to answer their questions when they do an online search or even after they find your site.
You’re not just looking for a quick sale and then disappearing; instead, you’re teaching them something while helping them build a positive relationship with your brand over time. This means they’ll likely come back later when they have another question or problem!
Take It Seriously!
Take SEO seriously to achieve the results you want, and keep in mind that your website is not the only factor. SEO is a way of doing business, and incorporates many elements. You’ll need to consider these other factors as you make your plans:
Website Design: Your website must be clear, fast loading, and easy to navigate. If your site isn’t designed well then you may get high rankings on search engines, but visitors will leave as soon as they arrive because they can’t find what they need.
Mobile Usage: Today’s searches are often done by mobile devices such as smartphones and tablets so be sure your website responds appropriately for those users. Also make sure your keywords include a mobile friendly component because people searching from their phones will use different key phrases than desktop computer users do for the same search topic.
Social Media Marketing: Be active on social media sites like Facebook, Twitter, LinkedIn, Pinterest etcetera because these platforms boost traffic back to websites when there is frequent activity relevant content posted here which shows up in Google searches! A company blog can also serve this function if it has enough quality content being shared regularly over time (at least once per week).
You can master SEO, but you need to keep up with trends and have the drive to improve your site.
There are a lot of things you need to master to succeed in SEO. It’s not an easy task, but if you’re willing and able to put the time and effort into improving your site, Google can reward you with top search engine rankings.
To help you get started, here are few tips for optimizing your site:
Optimize the content
The first SEO tip is to ensure that your content is optimized for search engines. Don’t forget that Google has its own ideas about how best to do this, so it’s important that your site adheres to their guidelines closely.
It may sound like common sense, but if you keep your content relevant and user-friendly, visitors will stay on your site longer and be more likely to make purchase decisions.
Keep up with trends
With all the new sites popping up constantly on the World Wide Web, it pays dividends to stay current on what users are looking for in terms of search terms and industry trends. As these changes happen at a fast rate, it’s important that you’re able to keep up with them quickly too.
When starting out in SEO, don’t be afraid of taking risks; by focusing only on trying out new tools or tactics – instead of being led by what others have said – it means that you’ll easily be able to adapt when necessary rather than falling behind because something has changed overnight.
Contact Sbs Digital for best seo services
If you have a business, you need an SEO strategy to keep it growing. But doing this yourself can be overwhelming. There are a lot of articles out there about how to handle SEO for your website, but most of them focus on small changes that only make incremental improvements to your search engine ranking and online visibility.
To get the big results we want for our website, you need a real SEO expert who can do in-depth keyword research and optimization by analyzing the complex algorithms used by major search engines like Google and Bing.
That’s where we come in. SBS Digital has over 15 years of experience helping businesses find their audience through effective search engine optimization strategies. We use best practices and stay up-to-date on the latest algorithm changes so we can deliver quality results that get your site ranked higher in organic searches on Google as well as other major search engines like Yahoo! or Bing (if they’re still relevant). We conduct comprehensive audits of all elements affecting page performance; from page load times to meta descriptions
If you’re ready to take full advantage of what digital marketing has to offer but don’t have time or resources, contact us today at +91 72058 03028/ +91-7008029282
You can make money from your blog in a number of ways. Based on your degree of blogging and the type of blog you have, you can choose the technique that best suits your style. Check out the answers to some of the most often asked questions by bloggers like you at the end of this post.
Google Ad Sense
Paid reviews/Sponsored posts
Sell Digital products (eBooks, Blueprints)
Other aspects such as consistency, your network, personal drive, and goals all play an important role. However, unique niche and digital marketing skills can help you progress quickly in the blogging world.
1. Google AdSense | What is google AdSense ?
Google AdSense is a programme that allows publishers to earn on their online content. AdSense works by finding adverts that are relevant to your site’s content and visitors. Advertisers who wish to promote their products design and pay for the advertising.
How do I qualify for Google AdSense?
Your website should have been up for at least three months. At least 30 articles that are unique and beneficial to readers should be published. There is no minimum amount of traffic that you should have; nonetheless, the more traffic you have, the better.
2. Affiliate Marketing
Affiliate marketing is one of the most popular ways for bloggers to generate money, and it’s also one of the most profitable.
A single sale can earn you over USD 100.
If you are new to affiliate marketing comment below to learn what are the processes used while promoting a product.
Affiliate marketing site you must use are :-
Website hosting and domain
3. What are sponsored reviews?
Is it possible to turn your textbook into a video?
Could you please include the checklist and downloadable templates?
Is it possible for you to make a 1-2 hour video course?
If you answered yes, then this is the approach for you. Thanks to technological advancements, anyone can now establish an online course, and if you provide a distinctive course, your chances of attaining your $1 million goals are extremely high.
4. Sell your own E-book
You may have noticed that successful bloggers consistently boost their earnings by publishing their E-book.
You may also sell your own e-book on the internet. Before that, you must first identify a suitable topic and write an E-book with fantastic content. Selling your goods can help you earn a lot of money.
There are plenty more methods to earn money by writing blogs.
Leave a comment below to learn about more ways to make money through blogging.