A Blog on the Various Facebook Ad Campaigns that Work

A blog about the various ads that work on facebook and the best practices.

Sponsored posts on Facebook: This is when an individual or a page shares a post and pays Facebook to promote it to people that are either not following the page or are.

Facebook rolled out a new advertising feature that allows brands to promote posts through their News Feed. While previously only available to pages, the feature is now also available for individuals who have friends on Facebook and want to promote their personal posts.

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Sponsored posts allow you to reach an audience beyond your followers or friends list—this audience could be people who are similar or connected to your current connections. You can also choose to target a custom group of people based on location, interests, demographics, and other factors.

Boosted posts appear in the mobile and desktop news feeds of the people you’ve targeted and in the right column of Facebook on desktop. They include social context, showing the names of friends who have liked it, shared it or commented on it prior to them being promoted (see image below).

Website Clicks Ad: These ads lead people directly to your landing page.

Website clicks ad is an ideal ad type for businesses that want to drive sales from their Facebook campaigns.

This ad type is great for businesses that already have a steady flow of traffic on their website and can make use of an additional social media platform to direct more people to the business’s website.

This is also the ideal ad type to use if your website is well optimized since you are driving people directly to your landing page, which means they are likely going to be in your purchase funnel.

However, this may not be the best option if you are just starting out and your web pages aren’t properly set up yet.

Brand Awareness Adverts: This is when an individual or a company wishes to reach a massive number of people with their message.

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CHIANGMAI, THAILAND -FEBRUARY 7, 2017:Facebook page on the smartphone on table. Facebook is very well know social networking service founded in 2004 by Mark Zuckerberg

Brand awareness adverts are used by individuals and companies to reach a massive number of people with their message. This can be done in a variety of ways, including Facebook page likes, post engagements and event responses. There are many benefits of using brand awareness adverts, including being able to target your audience based on their interests and interactions with your page or posts. However, this type of advert is generally quite expensive per impression and tends to have low click-through rates.

App Install Ads: You can pay for app installs through Facebook ads.

The second type of ads is app install ads. We all know that Facebook has a global reach, and there are millions who use the platform every day. This is why many advertisers opt for app install ads as they have a global reach and can target specific individuals.

The first thing you need to do to advertise on Facebook is to list your business on facebook and get your page verified by Facebook. You also have to add your tracking pixel from Facebook onto your website so that you can track the number of views and installs that were generated through this ad campaign run by you on facebook.

Facebook gives you two options: one is pay per click, i.e., where you only pay if someone clicks on the ad and visits your site, or pay per install ,i.e., where you only pay if someone installs the app after clicking on it or otherwise being directed there through an ad viewed on Facebook or Instagram (because these ads are displayed across both platforms).

After this step, you also need to select what type of people you want to target with your ad campaign – let’s say whether you would like it displayed in front of women between ages 20-45 who live in the UK or USA, young men between 18-24 who live in Brazil, etc. You can also target based on interests such as – fans of Barcelona FC (Football Club for those not familiar). The final step would include selecting the budget amount that you’re willing to spend for this campaign.

Store Visits Ads: These ads work best for brick-and-mortar businesses whose goal is to get people into their stores.

Store Visits Ads: These ads work best for brick-and-mortar businesses whose goal is to get people into their stores.

  • Use location targeting to reach people in a specific area.
  • Use call-to-action buttons like “Get Directions” or “Call Now” and include the address of your business in the ad.
  • Make sure your business location is accurate so that potential customers can find you when they get there.
  • Measure how effective your ad is by tracking store visits using Facebook’s attribution tool Pixel or an app like Foursquare Swarm, which will show you how many visitors came from social media.

Leads Ads: Lead ads are used to gather contact information from potential customers. The form gathers the information you want and then sends it directly to your business without the person ever having to leave Facebook.

When you need to collect information from your audience, lead ads are a great way to get what you need. Lead ads allow you to gather data such as email addresses, contact information, names, phone numbers, and even demographic information.

The benefit of using this type of ad is that the lead form can be pre-filled with the users Facebook profile information. This means that people don’t have to take the extra step in filling out their contact info or answering any questions that you may have. It also allows for an easy and seamless experience for the user. Win-win!

There are different kinds of ads that can be run on Facebook, ideally you should choose the one which aligns with your goals!

There are different kinds of ads that can be run on facebook, ideally you should choose the one which aligns with your goals. Choosing the right ad depends on your objectives, there is a different ad for every objective. The ad you choose depends on your objective. Some ads will not work for certain objectives.

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These are some of the best practices that one must follow to create a perfect Facebook ad campaign:

  • The targeting of the audience is essential for a good ROI and performance.
  • It is important to calculate your cost per click appropriately.
  • It is important to assign an appropriate budget for your Facebook ad campaigns
  • The Call-To-Action (CTA) has to be in place so that it encourages users to take action.
  • The creatives have to be engaging and also have an aesthetically appealing look and feel so that they can attract maximum attention from the users in less time span.
  • A/B testing on the ads content and visuals will help you understand which is working best for you, and therefore, this way you can get maximum insights about what works best for you in terms of approach, product type, services, etc., that should go into your Facebook ad campaign without any fail.

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