It’s how customers see you with your web design.
Source: Google Trends
In the modern age, people spend a lot of time online. As you can see from the above graph, the amount of time we spend online has doubled since 2014. While some may go online for basic entertainment, such as scrolling through their Instagram or Facebook profiles, others will go on for more professional purposes with more professional web design.
When searching for a product or service that you need, you should always go to an official website or social media page to find out more about a specific business.
However, if that business does not have their own website or social media profile set up already, how will you know how to find them? It’s clear that there are plenty of consumers looking for certain businesses online – but unless those businesses make themselves easy to find (via web design services), those customers won’t be able to do so.
Better first impressions lead to more customers.
You only get one chance at a first impression, and you only have about eight seconds to make it. In the online world, that’s exactly how long you have to convince someone that your website is worth their time.
It can be challenging: the average internet user sees hundreds of ads every single day, but less than half of those will ever be looked at for more than two seconds.
That’s why making sure your website’s design puts your company’s best foot forward is so important. The way your website looks and feels when someone visits it plays a major role in whether or not they’ll stay on it; if they’re turned off by its appearance, they’ll exit immediately and move on to something else.
So how can you tell if your current website design needs an update? A few ways to figure this out include:
- Listening to feedback from customers about what they do and don’t like about your site
- Checking out some competitor sites to see what you think works well for them (and what doesn’t)
- Seeing if there are any areas on the site where you feel something just isn’t working or looks “off”. If you’re unsure if any changes need to be made, there are online companies that provide web design services who can help evaluate the effectiveness of your site before recommending ways how it could be improved!
It can set you apart from other businesses.
A website is a representation of your business brand. It’s how you show the rest of the world who you are as a company. And if you want your website to stand out from your competitors, you need to create an original design that can’t be found anywhere else on the internet.
There are many ways to do this. You can start by creating something unique that no other company has done before: maybe by changing up the typical web design layout or adding in new features like slideshows or animation effects for the user experience (UX). Or perhaps it’s using colors and fonts that aren’t commonly found on websites in general.
Whatever it is, make sure your website stands out from other websites without being too distracting so people can focus their attention where they should: your content!
A good website can increase your credibility and expertise.
We all have to get our groceries from somewhere, and in the modern era, that means we need the internet. Whether you’re searching for a local hardware store or your favorite sandwich shop, an online presence is what makes your business visible.
It doesn’t matter if you sell shoes at a brick-and-mortar location or offer life coaching via Zoom—you simply can’t thrive without a website.
Still not convinced? Here are five convincing reasons why you need web design services as part of your marketing strategy.
Web design is about so much more than what people see—it’s about getting things done.
Web design is, in its most basic form, a way of presenting the information on your website in a way that’s easy to read and understand. But it’s also about:
- Visual Appeal
These elements all come together to ensure that your website does what you need it to do.
A website is a necessity for most businesses today, so it pays to get it done right.
And if you plan on building your career as a web design expert, you’re going to need to have a website built for yourself. It’s kind of like having a resume on the internet, when you’re trying to recruit new clients and make yourself more attractive.
While there are tons of websites out there that can be useful for people searching for Web Designers in Columbus, OH, it’s important to get one done that works well and doesn’t cause search engines to penalize your website.
At SBSdigital we take pride in ourselves in building websites that not only work well but are also beautiful. We’ll help you understand how the features of your site will impact visitors, and picture-perfect layouts that look great on tiny desktops as well as on laptop screens (that last one might just be a personal preference).
We’ll teach you everything from web standards that put visitors at ease (such as SSL certificates) all the way through coding and designing features specific to the needs of your business.
Are you ready? Contact us today!